10 Corporate Video Production Tips for Beginners | Red Rider Creative
Corporate videos are a fantastic way to promote your brand, products, or services. These videos can be used for a variety of purposes, such as marketing campaigns, employee training, or customer testimonials.
However, if you’re new to corporate video production, the process can seem a bit daunting. Where do you start? How do you ensure your video is high-quality and professional?
Here are 10 tips to help you get started with corporate video production:
1. Keep it short and sweet
The average attention span is notoriously short, so it’s important to keep your corporate video concise. Get to the point quickly and don’t forget to edit out any fluff or filler. Aim for a video that’s two minutes or less.
2. Make a script
A well-written script will save you a lot of time and hassle in the long run. It will also help your video look more polished and professional. Not sure how to write a script? Check out our guide.
3. Find the right spokesperson
The face of your corporate video is just as important as the message itself. Choose someone who is articulate and able to convey the desired message in a clear, concise way.
4. Invest in good equipment
Investing in high-quality equipment will make a big difference in the overall look and feel of your video. If you’re on a tight budget, consider renting or borrowing gear instead of buying it outright.
5. Location, location, location
Choose a filming location that makes sense for your video. If you’re shooting indoors, make sure the space is well-lit and free of distractions. If you’re shooting outdoors, find a spot with good natural lighting and a pleasant backdrop.
6. Be mindful of sound
Sound is just as important as visuals when it comes to corporate videos. Make sure to use high-quality microphones and record in a quiet space free of background noise.
7. Edit, edit, edit
The editing process is where you’ll really bring your video to life. This is your chance to add graphics, music, and any other special effects that will make your video stand out.
8. Add a call to action
Your corporate video should have a specific purpose, whether it’s promoting a product, increasing brand awareness, or something else entirely. Make sure your call to action is clear and concise so viewers know what you want them to do after watching your video.
9. Promote, promote, promote
Once your video is complete, it’s time to start promoting it! Share it on social media, embed it on your website, and send it out in email newsletters. The more people who see it, the better.
10. Measure your success
Last but not least, don’t forget to measure the success of your corporate video. Track things like views, shares, and conversions to see how well your video is performing. Then, use that data to improve your future videos.
Following these tips will help you produce a corporate video that looks professional and packs a punch. If you’re looking for a corporate video production in Utah to help you with your project, make sure to do your research and choose one that has experience and a good reputation.