What Is SEO and SEO Best Practices?
As the digital landscape expands, website hosting grows deeper roots in this online world. If you are a digital enthusiast or an entrepreneur, you must build a website.
To ensure your site is visible and reaches its intended audience, you need to draw a few strategies. However, a big part of these strategies is SEO, i.e., search engine optimisation.
Hence, comprehending SEO and SEO best practices is non-negotiable. Let us try and understand the same!
Understanding Search Engine Optimisation (SEO)
As the name suggests, search engine optimisation (SEO) is a strategy for optimising a website according to search engine standards. It is a protocol or set of strategies used to enhance a website’s visibility, increase search engine rankings and attract a relevant audience.
When you build a website, you intend to reach a certain type of audience. Suppose you have a fashion and accessory business. You will want to attract people who want to buy fashion products and accessories. This is where SEO content best practices come into the picture by helping you determine and update your website with relevant content.
Top 6 SEO Best Practices: Attract Organic Traffic
1. Align with Search Intent
When users search for a certain keyword, they search it with the intent to accomplish a response. For example, if someone enters “baggy jeans price” in the search engine, they expect a brand or page to mention the cost of a certain type of clothing material.
There are four major types of intent: informational, navigational, transactional and commercial investigation. By understanding the intent behind each keyword relevant to you, you can create content that meets with the user’s needs.
2. Use Internal Linking
Internal linking is an SEO practice in which you link to other pages of your website on a single page. This SEO strategy helps search engines discover and index new content while improving the user experience by guiding visitors to related information.
3. Research Target Keywords
Keyword research is one of the primary SEO practices. It involves identifying relevant words or phrases that your target audience or prospect will search for your products or services.
Leveraging the power of keywords throughout your website, especially in the first portion, will positively impact your visibility. You can use tools like Google Keyword Planner and SEMrush to find relevant keywords.
4. Use Meta Description
A meta description refers to a summary of your page’s content, which will appear under the SERPs. Using meta descriptions is an SEO best practice, considering that they directly impact rankings. Make sure you write a precise and concise description, not a long one.
5. Strong Headings and Titles
A well-structured website page is a well-received website page. Compelling titles and headings help search engines comprehend your content’s hierarchy.
Hence, it is considered one of the important on-page SEO best practices to use H1, H2, H3 and H4 for your headings and sub-headings. You must also consider using primary and secondary keywords in titles and headings.
6. Optimise Images
Images are typically used to engage users. However, optimising your image size is an important SEO practice to improve your website’s speed and performance. You must also add descriptive file names to the image to enable search engines to understand its content.
Conclusion
Incorporating SEO best practices into your website’s content strategy ensures enhanced visibility and attracts the right audience.
When you gain comprehensive knowledge about SEO and leverage the power of SEO content best practices, you can change your digital game altogether for the better.